The optimism among the show’s audience finds expression in
its unequalled rate of productivity. In its class, the show stands head and
shoulder above competition having contributed immensely to the increase in the
talent base of the sub region’s music industry. This accolade is laudable even
as critics of the show have often acknowledged the emergence of Iyanya,
Chidinma Ekile and Kesse from Ghana as a perfect example of how to nurture ordinary
people into superstars. That is, essentially, remarkable.
From this weekend, the sweet serenade from the Adrenaline
band and the judges’ verdicts that follow each contestant’s performance will be
the cynosure of millions of fans who will tune in daily – either on terrestrial
TV stations or satellite – to watch West Africa unleash its finest musical
talent.
What is more, the Faculty comprising Joke Silva, Ben Ogbeiwi,
Kaffy and Miss Ige are expected to be as endearing and moderately stern, to
headline another great season.
As well, there will be the charm that follows each stretch
of sentence – either announcing a performance or appealing to the audience –
when Joseph Benjamin and Adora Oleh anchor the reality show again.
Indeed, Project Fame possesses the right degree of
creativity that has continued to push the frontiers of family entertainment and
redefine the nurturing act as it pertains to musical talent. Occasionally,
established artistes visit the academy to mentor the contestants and give them
that rare privilege of performing together on the same stage. Last year was
memorable in that regard. The social media was awash with commentaries ranging
from tweets and facebook mentions when Wale Ojo, the eventual best contestant,
performed alongside Tiwa Savage. They formed a perfect blend and their
rendition was seamless.
This is it. The presentation, packaging and scripting of
each show is ingenuous; little wonder it has maintained its status as the best
musical reality show for over seven years. This year, attention will be drawn
to who emerges the winner and who will be embracing a new musical genre as we
have seen Ayobami and Adetoun do – both
transforming from R n B crooners to Afro-beat and Waka respectively.
Project Fame Season 7 will surpass expectations, especially
with backings from MTN, Nigeria’s leading ICT and telecommunications company.
